Bounce Rate

According to Milesstone Insights an Internet Marketing company, their conclusion was that stickiness was important to look at, although Google doesn't confirm or deny SEO Value but we do know it plays a role in content relevancy.
Bounce Rate is measured by percentage of visitors who after going to a site go back for a new search without going to more pages on the site.

Bounce Rate can be affected by spokesmodel video on the page as it keeps them on the site longer, called stickiness.  According to Marketing Sherpa can improve conversions by 78% and on a Fathers Day campaign this promotion got about a 600% ROI.
Bounce Rate